These could easily be three separate topics but I’m lumping them together because they form one branch of my marketing efforts… repurposing your content.
Let’s say you wrote a great blog post and you want more traffic.
- Turn your blog post into a Powerpoint (I hate Powerpoint actually, I use Google Slides).
- Then make a video of you giving the presentation/talking about each slide.
- Then save each single slide as a useful infographic for Pinterest.
You can even outsource that process, but it isn’t so hard to do. It works a little differently for fiction (or poetry) but the principle is the same – works great for children’s books. The idea is to create one piece of content and then split it up for different platforms (native content=performs best on that platform).
You don’t need to be everywhere, all the time – most people may not even see these. But when you’re starting to build your author platform, you need to cast some fishing lines out, to get backlinks to your website or book, so that Google knows you exist and starts sending you traffic.
PS I wrote this post ages ago, as part of my outline for a “21 Day Bestselling Author Platform” course that I just finished making. I have tons of updated things to say about this…
Tons of Viral Content
The good news is, this is a lot easier than it used to be. For example, I’ve had plans to boost conversion for my optin funnels for years. But I didn’t (too busy writing). You can have a plan and fail to execute if it seems daunting.
For my newest course…. I made the videos first. Now I can use a tool to scrape the videos for all the text, which gives me a ragged pile of mess, but then use chatGPT to easily edit and clean it up into something useful. So I can write a “book” – or 21 long blog posts – in just a few hours.
For each of those 21 topics, I’ll create some fancy infographics or cool related images (you should have images in your blog posts too, a bunch, optimized for SEO). You don’t need to do it forever. But for a book launch strategy, you don’t just want to have one page that nobody can find because it’s invisible, so this is a pretty simple strategy that works.
